NEWS: Nissan’s Destination Frontier provides blueprint for affordable, high-quality overlanding experiences and adventures
Nissan’s Destination Frontier one-off truck is a highly capable, high value and quality overlanding rig created for less than $40,000
Key modifications include 3-inch lift kit, rooftop tent, light bars, bed racks and winch
The custom Destination Frontier will be on display at annual Overland Expo West in Flagstaff, Ariz. May 17–19
FLAGSTAFF, Ariz. (May 15, 2019) – Hobbies don’t have to cost a fortune. That’s the statement Nissan is making with the debut today of the one-off Destination Frontier, a highly capable, high-quality overlanding truck built on a budget.
Overlanding is an exciting form of outdoor adventuring taking participants into sometimes-extreme terrain and climate conditions – often thought to be only for ultraexpensive modified trucks and SUVs. All in, the price tag on the Destination Frontier one-off truck is under $40,000.
“This special Destination Frontier is designed to do two things: first, demonstrate Frontier’s durability, quality and reliability, even when traveling to remote destinations. And second, to help democratize the overlanding experience by showing a more affordable approach to the sport,” said Tiago Castro, director, Light Commercial Vehicles, Nissan North America, Inc.
Starting with a 2019 Frontier Crew Cab SV 4x4 Midnight Edition, the modifications concentrate on enhanced ground clearance and overall body and drivetrain protection from off-trail obstacles. First, a Nisstec 3-inch lift kit and Nitto Trail Grappler off-road tires mounted on American Racing AX201 wheels were installed, providing the overlanding-necessitated extra height and rough terrain traction.
A Hefty Fabworks front bumper, skid plates and rock sliders were added for an additional level of protection for the engine, transmission and body. Also added up front was a powerful WARN Industries ZEON 10-S winch, WARN Winch Roller Fairlead and WARN Epic Winch Hook for helping negotiate extra tough situations.
Since overlanding adventures are known to extend beyond simple day trips, a Leitner Designs bed rack, topped with a CVT Mt. Shasta rooftop tent, was added along with items such as a Dometic fridge/freezer and slider, Rhino Rack Pioneer Tray and Baja Designs LP6 Pro lights. Helping keep the dirt and mud where it belongs – off the carpet – are WeatherTech floor mats.
Frontier offers exceptional acceleration, towing capacity and all-around off-roading ability. Its powerful engine – a 4.0-liter DOHC V6 producing 261 horsepower and 281 lbft of torque – is specifically tuned for the unique demands of truck use. Frontier’s maximum towing capacity is rated up to 6,720 lbs. when properly equipped.
With a starting MSRP4 of $19,090, the 2019 Frontier remains America’s most affordable pickup.
“As a multiple-time quality award recipient, Frontier has a tremendous reputation for quality and durability – making it a terrific platform for overland adventures where the nearest service station or road could be miles away,” added Castro. “We believe Destination Frontier will spark the imagination of customers who would like to get into overlanding but don’t want to spend a fortune in the process.”
The Nissan Destination Frontier will be on display during the 2019 Overland Expo West, May 17 through 19, at Ft. Tuthill County Park in Flagstaff, Ariz.
For more information on Nissan’s family of overlanding suitable trucks and SUVs, including Frontier, TITAN, Armada and NV Van, please visit NissanNews.com.